Happy customers are gold for your business, not just because they buy but also because they add value to your marketing strategy.

Understandably, most consumers won’t trust your business right off the bat. They’ll first need to sniff around for proof that your company is credible and that your product will resolve their problems or satisfy their needs.

But after reading the words of satisfied customers, they might just be convinced to buy. Glowing customer reviews provide your audience with social proof - the idea that if so many people are loving your product, it must actually be good.

To boost the credibility of your business and the desirability of your brand online, create a website that not only describes your services, but that also highlights positive customer reviews. These reviews, which can take the form of quotes, short videos, and more, are known as testimonials.

This article will guide you through what a testimonial is and the best practices for getting testimonials from your customers, complete with 15 inspirational examples.